Food brands today face a complex balancing act: “regulatory pressure to reduce plastic, rising sustainability expectations from consumers, and the need to preserve product quality across long, often international, cold chains,” says Rasel Khan, Sales Manager for Packaging Materials at Stora Enso. In frozen and chilled applications, packaging must withstand moisture, compression, and temperature fluctuations – without compromising on aesthetics or recyclability.
This is where fresh fiber-based packaging board like Performa NovaTM delivers value. Designed to reduce plastic, it offers an alternative based on renewable materials that is fit for recycling. Sabine Hornischer, Head of Global Accounts at Stora Enso, adds that brands aren’t just seeking performance: “They need packaging that performs well but also offers verifiable sustainability credentials.” With its premium appearance, traceable origins and environmental performance, Performa Nova helps brands confidently demonstrate positive impact.
more at: https://www.storaenso.com/en/newsroom/news/2025/6/performa-nova-meets-demands-in-plastic-reduction-and-evolving-sustainability-standards