Study: Tariffs triggering purchasing, lifestyle changes

As inboxes become more cluttered, mailboxes have become prime real estate. In fact, the latest data from the United States Postal Service shows that 73% of all households read their mail daily. Brands can cut through the noise and create memorable and tactile brand experiences by using and investing in technologies that take into account how customers interact with and use mail. Through their 2023 Monthly Mailing Promotions, the USPS is encouraging marketers, printers, and mailers to leverage advances in print and finishing technology to improve how consumers interact and engage with mail to drive customer engagement and response rates. Promotions range from using dynamic color and new print techniques to integrating mobile technology. Participants in these monthly promotions are eligible for significant discounts of up to 5%. This can add up to significant savings for big brands. One promotion to note is the 2023 Tactile, Sensory, Interactive Promotion which enhances how customers interact and engage with mail through multi-sensory experiences from visual effects, sound, scent, touch, and even taste!

Ever passed a window that made you whip a u-ie, just to take a peek inside? Maybe you’ve snagged a bag of BOGO tortilla chips, ever-so thoughtfully placed in a display next to your usual salsa? Chances are, it’s happened more than once. From alluring window displays to the tiniest of shelf talkers, few elements deliver more impact for a brick-and-mortar locale than in-store signage. In a consumer study conducted by Brigham Young University, products with signs outsold products without signs by 18%. Think of it this way: Signage presents an opportunity to influence consumer behavior at the very moment it matters most – at the time of purchase. And with retail traffic up 44% since the beginning of 2021 (Forbes), it’s prime time to consider how you’re communicating with customers in store. What would Starbucks be without the iconic green mermaid? What would McDonalds be without the infamous, golden arch? These businesses are prime examples of how signage can work with key brand assets to build recognizable spaces, displays and products. Even when the logo appears on a sign without the business name, we still know precisely which brand it refers to. Incorporating custom signage that serves as an extension of your brand (through consistent use of color, fonts, and imagery) builds brand awareness. The more recognizable your brand is, the more it stands out amongst competitors, and the higher the likelihood it stays top of mind at purchase time.

Following a competitive RFP process that began last fall, snack food and candy giant Mars Inc. has appointed Publicis to lead its media, production, paid social and influencer and connected commerce capabilities. …