Online retail sales maintain growth trend in June
The case wasn’t as clear when factoring in offline sales. Although total sales decreased to their second-lowest monthly figure of the year, core retail sales followed ecommerce’s trend of inching up.
Online retail sales inched up in June compared to May, according to data from the U.S. Department of Commerce.
That comes as total retail sales dropped steeply in the same time frame. However, both online and total retail sales increased year over year. The National Retail Federation said consumers continue to worry about the impact of government policies on the economy — specifically tariffs.
“The economy is gradually slowing,” according to Matthew Shay, NRF president and CEO.
He said the macroeconomic environment has not yet disrupted economic fundamentals and that shoppers still have the ability to spend on priorities. However, he also said it has impacted the psyche of American consumers.