The summer of acquisitions continues for the professional services company
Accenture has acquired marketing and sales consultancy Brand Learning and technology services firm Search Technologies, both for undisclosed sums.
In terms of the Brand Learning acquisition, a press release states that Brand Learning’s advisory team will join the management consulting and industry specialists within Accenture’s Customer and Channels practice. The partnership, according to the press release, will enhance Accenture’s offerings in terms of marketing and sales strategy, organizational design, industry-specific consulting, and HR and leadership capabilities – allowing the professional services company to deliver end-to-end solutions and help clients create more integrated customer experiences. It will also tap into the digital design and engagement skills of Accenture Interactive, the release reads.
“More than 90% of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital, and mobile technologies,” Laura Gurski, senior managing director and head of Accenture’s Customer and Channels practice for several industries, stated in the release. “With increasing digital innovation and personalized customer engagement, the marketing and sales functions are now seen as the key driver of top-line growth.”
Brand Learning boasts an impressive track record with more than 160 clients across 60 countries, the press release states, including Unilever, Johnson and Johnson, and Royal Philips Electronics. It’s assisted clients in numerous areas, the release continues, such as customer strategies and vision, new operating models, process development, content, cultural change, and learning programs.
“Accenture is a leading global force in digital transformation, and it is very exciting that we are coming together and that our talented team will also help contribute to the development of deeper consulting capabilities within Accenture,” Mhairi McEwan, executive president and cofounder of Brand Learning, said in the release. “Being part of Accenture will allow our clients to benefit from a seamless service, building their marketing and sales capabilities to create the outstanding and connected customer experiences needed to drive growth.”
read more/source: http://www.dmnews.com/marketing-strategy/accenture-acquires-brand-learning-and-search-technologies/article/679625/