Raising the Green Bar: Your Roadmap to Sustainability & Success

Drinking from her Contigo reusable coffee mug, tested and approved by the GH Institute, Good Housekeeping Deputy Editor and Good Housekeeping Institute Director Laurie Jennings does more than just talk the sustainability talk; she is developing the first annual Green Summit, to be hosted at Hearst Tower on November 8.

As a consumer-advocacy publication for more than 130 years, the team at Good Housekeeping decided now was the time to plan Raising the Green Bar: Your Roadmap to Sustainability & Success because of an increased interest from its readership in sustainability and a growing concern for the environment.

“Three years ago, when we asked consumers if a product was green would it make them more likely to buy it, the answer was ‘not really’,” Jennings says. “Now, more and more, there is a big resounding ‘yes–green matters’ response to that question.”

The Good Housekeeping Institute and Made Safe, a nonprofit focused on educating consumers about safe ingredients, are joining forces to help marketers, brand managers, entrepreneurs and business leaders maximize their brand’s sustainability efforts for increased consumer engagement and loyalty. Made Safe was selected as a partner for the event because it has a certification process similar to the Good Housekeeping Institute’s for the Good Housekeeping Seal and because they specialize in detecting toxins and harmful ingredients in products.

“We are always looking for ways to protect and inform consumers, and Made Safe added an element to what we could bring to the table,” Jennings says. “Their expertise and knowledge of harmful chemicals and toxins aligns with the Good Housekeeping Institute’s mission to provide consumers with the best information so they can make informed decisions.”
more at:  http://www.hearst.com/newsroom/raising-the-green-bar-your-roadmap-to-sustainability-success

Related Posts

Metsä Group starts cooperation with 4H in Finland to strengthen young people’s relationship with forests

Metsä Group has started cooperation with the Finnish 4H Organisation to strengthen young people’s relationship with forests and widen their understanding of forestry and the possibilities it offers. “Metsä Group is an important player in Finnish society. We employ a wide variety of jobs around the country and export products manufactured in Finland to international markets. Finnish forestry operates on a sustainable basis and its future outlook is very bright. The cooperation with the Finnish 4H aims to strengthen young peoples’ understanding of the economical, ecological and social significance of forestry as well as promote the excellent prospects the industry has to offer for the future both in Finland and globally,” says Juha Laine, SVP, Communications, Metsä Group. Click Read More below for additional information.

Indonesian forest certification system submitted for endorsement

The Indonesian Forestry Certification Cooperation (IFCC) recently submitted their national forest certification system to PEFC for re-endorsement. The public consultation, your chance to give your feedback on this revised system, will run from 8 March until 7 May. IFCC, the PEFC national member for Indonesia, revised the country’s national forest certification system following the entry into force of the revised 2018 PEFC Sustainable Forest Management standard. The revised IFCC Forest Certification Scheme is also one of the first national systems submitted to PEFC for endorsement that includes a Trees Outside Forests (TOF) standard. TOF certification was one of the innovative developments of the 2018 PEFC Sustainable Forest Management standard.

PEFC Trees outside Forests at the World Agroforestry Congress

For decades, only trees in forests came within the scope of forest certification. However, trees also grow outside forests, in hedgerows, scattered on farms, along streets in urban areas… With the approval of our revised Sustainable Forest Management benchmark standard last year, this is set to change. This was the message the PEFC team took to the World Agroforestry Congress, held last month in Montpellier, France. The inclusion of Trees outside Forests (TOF) makes PEFC certification accessible for the first time to millions of farmers who own or manage trees on agricultural or settlement land. This will increase income generation opportunities for rural populations and in parallel support the delivery of a range of Sustainable Development Goals (SDGs). Click Read More below for additional information.
Back To Top
×Close search
Search