AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data

Add another accolade to the trophy case in what has turned out to be a banner year for Mryna Blyth, Bob Love, and co.

According to the latest data from market research firm GfK MRI, AARP The Magazine has overtaken People as America’s most-read print magazine.

An estimated 38.3 million adults read the magazine over the reporting period—which ran from March to November, 2017—narrowly edging out People, which was read by an estimated 37.9 million adults, according to the data, down from 41.4 million a year ago.

Given its distribution to 22 million AARP-member households, the title has a bit of a leg up on the competition, but it’s also steadily grown its print audience over the past several years, adding more than 5 million readers even as Americans of all ages—including those 50-and-up—increasingly access media online.

“We have a membership that still prizes print and still prizes the publications we send to them,” Love, who joined AARP as editor-in-chief in 2013, told Folio: earlier this month. “We know because we talk to them on a regular basis about what they like and what they don’t like about what we are doing.”
more at:  http://www.foliomag.com/aarp-overtakes-people-as-americas-most-read-print-magazine-per-mri-data/

Related Posts

HPE Reports Fiscal 2018 First Quarter Results

First quarter net revenue of $7.7 billion was up 11% from the prior year and up 9% when adjusted for currency. First quarter GAAP diluted net earnings per share (“EPS”) from continuing operations was $0.92, up from GAAP diluted net EPS from continuing operations of $0.15 in the prior-year period. First quarter non-GAAP diluted net EPS from continuing operations was $0.34, up from non-GAAP diluted net EPS from continuing operations of $0.28 in the prior-year period. “Our strong Q1 performance is proof that we have the right strategy and improved execution,” said Antonio Neri, President and CEO of HPE. “We had good revenue growth across every business segment, continued to execute HPE Next with no disruption to the business, and delivered strong shareholder return in the form of share repurchases and dividends.” Click Read More below for additional information.

The New York Times Company Reports Third-Quarter 2022 Results

The New York Times Company announced thirdquarter 2022 diluted earnings per share from continuing operations of $.22 compared with $.32 in the same period of 2021. Adjusted diluted earnings per share from continuing operations (defined below) was $.21 in the third quarter of 2022 compared with $.23 in the third quarter of 2021. Operating profit increased to $51.0 million in the third quarter of 2022 from $49.0 million in the same period of 2021 as higher digital subscription revenues at The New York Times Group segment more than offset expected operating losses at The Athletic Media Company (“The Athletic”). Adjusted operating profit (defined below) increased to $69.0 million from $65.1 million in the prior year, as a result of the same drivers. Adjusted operating profit at The New York Times Group segment increased to $78.6 million from $65.1 million as digital subscription revenues more than offset lower print subscription, print advertising and other revenues. See “Key Highlights” on the following page for additional metrics.

AAP September 2022 StatShot Report: Publishing Industry Down 4.5% Year-To-Date and Down 1.4% for September

The Association of American Publishers (AAP) today released its StatShot report for September 2022 reflecting reported revenue for Trade (Consumer Books), Higher Education Course Materials, and Professional Publishing. The report does not include PreK-12 revenue due to delays in data collection. Total revenues across all categories, excluding PreK-12, for September 2022 were down 1.4% as compared to September 2021, coming in at $1.4 billion. Year-to-date revenues were down 4.5%, at $9.3 billion for the first nine months of the year. Trade (Consumer Books) sales were down 2.6% in September, coming in at $917.5 million.
Back To Top
×Close search
Search