Evergreen Packaging® , a global leader in fiber-based packaging solutions, in conjunction with EcoFocus Worldwide, has identified four key trends that will shape the U.S. food and beverage industries in 2018. These trends, outlined below, were identified through an analysis of the annual EcoFocus Trend Study, which examines how consumer attitudes, actions, preferences and values are reshaping grocery purchasing decisions.
“Our partnership with EcoFocus Worldwide is driven by our deep commitment to provide our customers with insights that enable them to identify opportunities in the market that help them build their businesses,” said DeWitt Clark, VP of Sales and Marketing North American Packaging for Evergreen Packaging. “We are excited to share some results from this year’s study, which identified four emerging trends we believe will have a significant impact on the U.S. food and beverage industries in 2018, creating new product,
brand, and communication opportunities.”
Authentic brands establish trust with consumers by holding true to core values and doing what they say they are going to do; an authentic experience constitutes one that will be genuine (e.g., trying foods from a different culture) and features foods or beverages that offer:
•Fresh, high-quality, natural ingredients (whole foods, no preservatives and nothing artificial)
•“Clean” processing
•“Clean” packaging(made from natural sources, sustainable)
•Product assurance(certifications)
Added Linda Gilbert, study author and chief executive officer of EcoFocus Worldwide, “The study analysis results illustrate a movement toward fresh, high-quality, natural foods and sustainable packaging. This trend continues to gain momentum across all Grocery Shoppers, and even more so among Healthy Beverage Shoppers and Fresh Authentics. For brands with these advantages, it’s more important than ever before to clearly communicate a commitment to these values in order to stand out on the crowded grocery shelves and aid consumers in their purchasing decisions.”
read more at: http://evergreenpackaging.com/fresh-news/four-trends-shaping-the-food-and-beverage-industries-in-2018/