Treating Packaging like Dogs’ Best Friend

Blue Dog Bakery’s package redesign builds awareness for its natural treats to resonate with pet parents in a shelf-appealing stand-up, resealable pouch.

For those of us who love our dogs and treat them like children, it’s rewarding to buy treats to help keep them healthy and happy—a purchase made especially easy when the treat packaging delivers shelf appeal as enticing as Blue Dog Bakery’s new treats.

Packaged Facts’ “Pet Treats and Chews in the U.S., 2nd Edition” estimates that sales of pet treats and chews reached $6.4 billion in 2017. “Pet marketers looking to tap into ‘pet parenting’ dollars are on fertile ground when it comes to dog and cat treats and chews,” says Packaged Facts, “with treat time serving an important role in the human/animal bond.”

Seattle-based Blue Dog Bakery is just such a marketer, making all-natural treats for dogs. Recently the company launched redesigned package for its Beef Sticks and Beef Bites and Chicken Sticks and Chicken Bites to help consumers understand what’s inside the package before making a purchase—specifically low-fat treats that contain no animal byproducts, no artificial flavors or colors, and no artificial preservatives.

Recognizing the competition among natural dog treats in a rapidly growing market, Blue Dog Bakery invested in packaging to help build awareness for its natural treats.The company has crafted messaging to resonate with pet parents, such as listing “Made in the USA” and “No Corn, No Wheat, No Soy” on the front of the package.The refresh also adds clear windows, natural scenery and exploded product images to showcase the product inside the pouch.

Eric Koppelman, Chief Revenue Officer at Blue Dog Bakery, says, “With the launch of our USA Premium Chicken Sticks and Bites, we had an opportunity to redesign the packaging for our Beef Sticks to bring to life our all-natural selling point in a visually enticing way. When consumers scan shelves for dog treats, they can quickly understand that our pure meat snacks are a healthier option to treat their dogs better than anyone else.”

What is the significance of the windows? Koppelman says, “Pet parents have a lot of choices when it comes to dog treats, and we want to make it as easy as possible for them to make a quick and educated decision. The clear windows on our all-natural meat snacks packaging show consumers exactly what they’re getting before making a purchase. We have always embraced transparency in our treats, and you can’t get more transparent than a clear window!”

read more/source: https://www.packworld.com/article/applications/consumer-products/petcare/treating-packaging-dogs-best-friend