Two Sides 2023 Trend Tracker Survey Q&A
What’s the main purpose of the Trend Tracker survey? The purpose of the survey is to understand changing consumer preferences, perceptions and attitudes towards print, paper, paper-based packaging and tissue products, revealing challenges and opportunities for the industry. What value does it have for the paper and packaging industry? We see the survey as great value for our industry as it directly reports on consumer opinions on a number of areas within our sector. Covering a wide range of topics from forest growth and recycling rates to reading habits, packaging preferences and thoughts on mail versus digital communication, the consumer data will help to inform the industry on what’s working and what needs improving.