Paper and Paperboard Packaging Environmental Council Joins Two Sides

Klabin donated 100 cribs made of corrugated board to the Escola Internacional de Aldeia (Pernambuco), which is implementing a social project in partnership with the Amigos da Rua Institute (IAR) in the city of Camaragibe in Pernambuco. The initiative aims to distribute cribs and layettes to homeless mothers and babies. Portable, easy to assemble and with an aesthetic appeal that is reminiscent of the children’s universe, the corrugated board cribs were designed by the packaging engineering area at Klabin’s Goiana Unit exclusively for this initiative. Suitable for babies aged up to three months or weighing up to six kilos, the cribs must not come in contact with water and intense heat sources in order to retain their structural characteristics. Click Read More below for additional detail.

Earlier this year, European Aluminium and Metal Packaging Europe (MPE) launched a joint Roadmap to move toward achieving 100% aluminum beverage can recycling in Europe by 2030. While the record recycling rate for aluminum beverage cans sits at an impressive 76.1% in Europe¹, the industry recognizes that there is more work to do. Achieving the ambitious goal of a 100% real recycling rate in the next ten years will require close collaboration between aluminum sheet producers, can manufacturers, recycling facilities and consumers. Each party can join the pledge to the Roadmap and encourage their peers and communities to do more on the journey to accelerate sustainability. Our commitment toward achieving this goal is reflected in our own ambitious Twentyby30 program. The main components of our Twentyby30 initiative that cover recycling focus on two objectives: to raise recycling rates in our major markets, and as a result, to improve recycled content averages in our products.

Has a constant stream of negative press questioning recycling’s effectiveness led some consumers to worry about whether recycling is “worth it?” Fortunately, there is good news to share. Survey data released by the Paper and Packaging Board (P+PB) in its 2018 Campaign Impact Report reveals that 83 percent of consumers surveyed agree recycling paper of all kinds is still worthwhile. The P+PB Impact Report also shows that the paper and packaging industry is viewed more favorably than other materials industries including plastics and that just over 6 in 10 (62 percent) of those surveyed agree that paper’s benefits outweigh the risks when considering paperboard/packaging, paper and the environment. “What these numbers and the data in the full report suggests,” says Mary Anne Hansan, president of the Paper and Packaging Board, “is that when consumers are aware of the benefits of choosing paper and paper packaging, these materials remain valued choices.” Click Read More bellow for additional information.