PPLA Action Alert: Protect Printed Package Inserts!
Hello Everyone, We need your help to ensure Congress knows protecting printed package inserts (PI) is a priority! The ECL & Printed Literature Business is once again under attack from a Pharmaceutical lobbying group trying to remove the use of printed literature and other forms of extended content. As you know this is a significant threat to our industry, the good thing is that it is easy for us to start to TAKE ACTON and fight back. It is vitally important that we all support this initiative. It will take support from everyone, and everyone you know, to get the attention of our leaders in Washington DC. Below are the details on how to participate in a campaign being run by PPLA, the Pharmaceutical Printed Literature Association. This campaign is an all-out effort to protect the printed literature/ECLs produced by our all the Pharma Literature printing sites across the entire country. There has been recent movement by another lobbying group (comprised mostly of larger generic drug manufacturers) to have printed literature that is provided to pharmacists/professionals eliminated entirely…our position is that we do not oppose making the information available to professionals electronically but do oppose eliminating the paper format entirely – for 2 reasons, ensuring patient safety and protecting against job losses within the Pharma Literature/ECL Printing Industry. click read more for details...