Ruling Against Ad-Tech Company Spurs New Lawsuits Over Tracking (mediapost.com)

Join Us For An ANA Exclusive Webinar Featuring J.Schmid's Lauren Ackerman & PMD Beauty's Alyssa Smith Friday, June 17, 2022 at 12:15pm Eastern. Learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition. We'll discuss the strategic and tactical decisions that drove creative strategy, merchandising strategy, and mail strategy, including what decisions were driven by data, and what decisions were made based on experience and instinct. And of course, how to keep those new customers coming back, with #brilliantconfidence! In this session, you'll learn: • Storytelling techniques • Data-driven decisions • Creative strategy • Engagement techniques • Encouraging repurchase after the sale. Register at: https://www.ana.net/membersconference/show/id/MOC-JUN22E5

Direct mail can be a very powerful marketing tool for your customers. How do you communicate that to them? Obviously, direct mail is not the be all and end all for marketing. However, it is an important channel to utilize in conjunction with other marketing channels. Direct mail can even give a lift in online engagement. Let’s look at how they should use direct mail to shine. 10 Best ways to use direct mail: 1. Counter a competitive offer: 2. Generate Traffic: 3. Customer acquisition or referrals: 4. Generate sales leads: 5. Building brand awareness: 6. Customer loyalty: 7. Announcements: 8. Cross sell or upsell: 9. Combining mailings with other companies: 10. Augmenting other media efforts. 85% of marketers say direct mail delivers the best conversion and response rate of all their marketing channels.

Want to make a huge difference in response across all your channels? In this fast-paced digital era, capturing and retaining customer attention requires a thoughtful and strategic approach. But sometimes, we create complicated marketing programs without a true understanding of the consumer or what we ultimately want them to do. The formula for great marketing is quite simple. We must DISRUPT their busy lives, we must DELIGHT with content that emotionally resonates and most importantly, we must DRIVE them to do something. Disrupt: Breaking Through the Noise - In today’s oversaturated marketplace, capturing customer attention is an ongoing challenge. Delight: Creating Content that Emotionally Connects - What is it you are truly selling? It’s not about the product and it’s not always about the discount. Drive: Creating Immediate Action - While disruption and delight are essential, your goal in the omnichannel world is to drive customers to act.