Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It (mediapost.com)

At a time when greenwashing is emerging as an important issue on Madison Avenue, the Institute for Advertising Ethics (IAE) is planning two industry events to discuss, educate and develop guidelines to help advertisers, agencies, PR and lobbying firms to build awareness and prevent it.

The events follow a week of Congressional hearings about the practices of big and independent agencies and PR firms paid by fossil-fuel companies to distort what they are actually doing to about the climate crisis, as well as the release of a Congressional report citing examples by divisions of big agency holding companies, including Interpublic’s UM unit’s work for ExxonMobil.

This also follows Interpublic’s decision to revise its policy of accepting new business from fossil fuel companies that don’t meet its own climate and ethical standards.
more at: https://www.mediapost.com/publications/article/378484/ad-industry-to-hold-first-national-dialogue-on-gre.html?edition=127823

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