From nutrition facts to washing instructions, packaging can teach you a lot about a product – including information about its disposal. Properly discarding an item and its packaging is a crucial step in the life cycle of a purchase. Whether something is recyclable, compostable, or biodegradable, buyers and brands must be aware of these commonly used terms.
There are many phrases to keep track of, so it’s important to understand exactly what’s being communicated. Is biodegradable just another word for compostable? Can compostable items be recycled?
Spoiler alert – these words aren’t interchangeable, and each one has a distinct meaning. Familiarizing ourselves with these three terms can help us make more informed purchases as consumers and design smarter packaging for brands and businesses.
What are the Benefits of eco-friendly packaging?
Increasingly, consumers are becoming more environmentally driven. In their actions, purchasing habits, and lifestyles – in fact, 45% of Gen Z buyers stopped buying from brands because of sustainability or ethics concerns. It is also hard to ignore that #ecofriendly has over 3.5 billion views on TikTok and over 18 billion posts on Instagram.
As your business shifts toward more sustainable products and practices, you need to remember that your packaging is also an important aspect of your sustainability story.
So, how can sustainable packaging help your business?
Create repeat customers: 60% of consumers say that eco-friendly packaging is the sustainability factor that will make them most likely to shop with a brand.
Consumers prefer recyclable packaging: 67% of consumers say it is important that products they purchase are packaged in recyclable material.
Improved customer experience: Paper is the perfect canvas to custom print brand messaging, create a premium packaging experience, and improve customer satisfaction.
Reduce eCommerce returns: Branded packaging has been shown to reduce eCommerce return probability by over 6%.
more at: https://www.seamanpaper.com/blog/recyclable-compostable-biodegradable-packaging