Kimberly-Clark Professional™ launches its ICON™ dispenser collection in the UK in March 2023. This innovative washroom solution will bring game-changing hygiene and design, combined with a new standard of dispensing performance and human-centric experience, to deliver unmatched confidence that goes beyond simply dispensing paper towels. The ICON™ portfolio showcases three system solutions for hand towels, toilet tissue and skincare, including soap and sanitiser.
To gain a better understanding of how people’s attitudes towards hygiene and handwashing have shifted in the wake of the global COVID-19 pandemic, Kimberly-Clark Professional commissioned a survey¹ conducted by GfK in Europe. The survey revealed perceptions of cleanliness alongside evolving hygiene habits, expectations, and standards, such as:
*76% of people have had poor experiences with hand hygiene in public washrooms since the start of the pandemic.
*Almost half (46%) of respondents wash their hands more frequently than before the pandemic because they pay more attention to hygiene overall.
*42% have experienced empty or improperly functioning paper towel dispensers, leading to frequent complaints.
In the wake of COVID-19, the survey results underline that now more than ever, washroom users need reassurance that their hygiene, safety, and health are a top priority once they set foot in the washroom.
Confidence by Design
While most dispensers are designed around paper, the Kimberly-Clark Professional™ ICON™ collection is designed around the servicer, facility manager, and end-user – offering style, simplicity, cutting-edge technology, and a human-centric experience.
“Backed by teams of hygiene and innovation experts, the launch of the Kimberly-Clark Professional™ ICON™ dispenser demonstrates our commitment to delivering unmatchable confidence in the washroom,” said Craig Bowman, General Manager at Kimberly-Clark Professional™ in the UK. “As higher expectations of cleanliness become a lasting benchmark, we want to be a trusted provider of game-changing solutions for hygiene and safety for our users and choosers.”
more at: https://www.news.kimberly-clark.com/2023-03-20-NEW-KIMBERLY-CLARK-PROFESSIONAL-TM-ICON-TM-DISPENSER-COLLECTION-REDEFINES-THE-TOUCH-FREE-EXPERIENCE-IN-THE-WASHROOM