Advantage ColorGraphics Orders Second Landa Digital Press (piworld.com)

CBS News featured Onward Reserve, a valued Lett Direct client and The Dingley Press, a trusted partner in a segment that aired nationally this week. This informative story confirms the importance of catalogs as a major driver of traffic to the web. It’s very well done and we want to share this segment with you in case you missed it. Click Read More below for additional detail.

Komori America announced that The Marek Group, a provider of sales effectiveness and marketing execution services, is looking forward to gaining a higher level of productivity and faster speed to market with its investment in the company’s first Komori press, an eight-color Lithrone G40 advance perfector (GL840P advance) with LED-UV. The family-owned company, with headquarters in Waukesha, Wisconsin and three additional locations, offers an array of services that provide clients with a single solution for sales support and marketing campaign execution. The company contributes part of its success to following a deliberate CapEx process that focuses on the investments needed to stay current with a portfolio that includes print, promotions, mail, incentives, kitting, fulfillment and sales enablement technology. Recognizing it was time for its pressroom to be modernized, The Marek Group team began to search for a press that would offer the automation, efficiencies and quick makereadies needed to handle the growing volume of bold, eye-catching print solutions the company produces.

Quad/Graphics announced that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage™ sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue. To see a video of the revolutionary solution, visit http://go.qg.com/publishing-innovation. Product sampling is an important marketing strategy in the United States, accounting for $34 billion in marketing spend in 20161. In addition: • 81% of consumers agreed that experiencing a product increases their comfort level when purchasing2. • 94% of households stated that sampling is a good determining factor of product effectiveness3. • 92% of consumers surveyed reported they bought a product after trying a sample4. Click Read More below for additional information.