Pregis Expands its Curbside-Recyclable Paper Packaging Portfolio with White EasyPack GeoTerra

Pregis®, a global leader in protective packaging, mailing and bagging, and flexible packaging solutions, has expanded its EasyPack® on-demand paper portfolio with the introduction of GeoTerra® paper in white. This curbside-recyclable, wrappable solution provides light cushioning protection with a clean, minimalist aesthetic – ideal for companies seeking to deliver an unboxing experience that reflects their brand identity.

The new white GeoTerra paper offers a sleek, premium alternative to the original Kraft option and complements minimalist design trends favored by high-end brands. As it’s dispensed, the paper expands into an interlocking lattice structure that cushions products, delivering all-around protection in transit.

“In today’s e-commerce landscape, packaging is often the first physical brand interaction, so presentation carries weight,” says Daché Davidson, Chief Marketing Officer at Pregis. “For premium beauty, wellness, and lifestyle brands, minimalist white packaging isn’t just a design choice—it’s a strategic extension of brand values. Consumers prioritize clean ingredients and sustainable lifestyles, so they expect packaging to reflect those choices. White GeoTerra offers a clean aesthetic and elevated unboxing that delights customers and aligns with modern branding and sustainability.”
more at: https://www.pregis.com/knowledge-hub/pregis-expands-its-curbside-recyclable-paper-packaging-portfolio-with-white-easypack-geoterra/

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