National Average Price for Regular – Current: $2.589; Month Ago: $2.337; Year Ago: $2.215.
National Average Price for Diesel – Current: $2.720; Month Ago: $2.527; Year Ago: $2.358.
Retailers are the biggest investors in digital ads, accounting for 21% of U.S. online ad spending in the first half of 2014, according to the Interactive Advertising Bureau. Knowing what those marketers focus their investments on and the challenges they encounter in creating and executing on campaigns is important. The findings of the State of Digital Marketing Survey from content marketing technology vendor Zmags show that marketers believe they don’t have time to manage everything they have to or want to do with online campaigns. 40% of 176 senior marketers surveyed said lack of time was their biggest challenge in delivering new digital marketing experiences. The area they find the “most critical” in creating digital experiences that grab consumers’ attention is rich media content. 49% say such content is most important, followed by 20% who find delivering the right message at the right time most critical. 17% cite delivering content across multiple channels and devices as critical, 9% say making the purchase process easy and 5% say getting digital experiences to market quickly.
Crude oil futures eased on Wednesday in light of the prospect of a continued boom in U.S. shale oil output, although with OPEC determined to restrict its own production to prevent a global surplus of unused fuel, the price held just shy of 2019 highs. The U.S. Energy Information Administration said in a monthly report on Tuesday shale production alone will hit a record 8.4 million barrels per day next month, suggesting little chance of a near-term slowdown in overall U.S. crude output. The oil price has risen by more than 20 percent so far this year, supported largely by an agreed 1.2 million bpd production cut by the Organization of the Petroleum Exporting Countries and several other major exporters such as Russia. Click read more below for additional detail.