Xdesign’s Promo-Driven Design for Sprigs & Spirits
The HOW Promotion & Marketing Design Awards, which is HOW’s longest-running competition, has seen thousands and thousands of outstanding promo-driven design projects over the years. One such winning project—one that informed, persuaded and filled a need with flying colors—is Baton Rouge-based design firm Xdesign Inc.‘s work for Capitol City Produce.
The project—a campaign for a cocktail creation contest created as a way for the client to showcase their products—was spearheaded by Xdesign Inc. art director Tiffanie Pitre and her team, which includes graphic designer Simone Begneaud, illustrator Vitalija Svencionyte, and copywriter Paige Fenerty.