Final estimates released this morning by the Association of American Publishers show that total industry sales dipped 0.6% in 2015 compared to 2014. They fell to to $27.78 billion, from $27.96 billion in 2014. Unit sales rose 0.5% to 2.45 billion. The two trade nonfiction categories had the strongest gains in the year, with sales in the children’s/young adult nonfiction segment up 17.0%, to $$617 million. Adult nonfiction sales rose 10.9%, to $5.51 billion.
National Average Price for Regular – Current: $2.934; Month Ago: $2.813; Year Ago: $2.358.
National Average Price for Diesel – Current: $3.203; Month Ago: $3.080; Year Ago: $2.504.
Digital asset management, or DAM, is the often-overlooked, not-so-glamorous, lynch-pin of content marketing. A business which fails to manage its content assets effectively — from blogs, white papers, and eBooks to images, video, and email content — ends up reinventing a very expensive wheel, week in and week out, and probably across multiple locations. We've noted previously the immense DAM challenge facing global brands (like Microsoft). Could a digital agency face DAM headaches on a comparable scale. Absolutely yes, if it's an agency the size of TBWA Worldwide, itself part of the massive Omnicom Agency Group.
West Texas Intermediate for April delivery, which expires Monday, rose as much as 73 cents to $40.93 a barrel and was 71 cents higher at $40.91 as of 11:04 a.m. in London. The contract added $1.74 to $40.20 on Thursday, the highest settlement since Dec. 3. Total volume traded was 8.4% above the 100-day average. Prices are 6 percent higher this week. The more-active May future was 36 cents higher at $42.02 a barrel. Brent for May settlement was 71 cents higher at $42.25 a barrel on the London-based ICE Futures Europe exchange. The contract climbed $1.21 to $41.54 Thursday, the highest close since Dec. 4. The global benchmark crude was at a 3-cent discount to May WTI. U.S. production dropped by 10,000 barrels a day to 9.07 million last week, according to the EIA report.