AAA Daily Fuel Gauge Report for Friday, 6/22/18

National Average Price for Regular Unleaded Current: $2.281 Month Ago: $2.282 Year Ago: $2.186

Futures lost as much as 1.3 percent in New York after falling 1.9 percent on Tuesday. U.S. inventories rose by 6.51 million barrels last week, the American Petroleum Institute was said to report. That would be the biggest gain since March if confirmed in government data on Wednesday. “The API data showed an inventory build, in contrast to expectations of a draw, which is weighing on the market,” said Giovanni Staunovo, a commodity analyst at UBS Group AG. “The Russian news doesn’t help either.” Gasoline inventories rose by 2.4 million barrels last week, the API said Tuesday, according to people familiar with the data. While the institute also reported a gain in crude stockpiles, a Bloomberg survey showed they may have shrunk by 2.4 million barrels. The U.S. Energy Information Administration will release the data at 10:30 a.m. New York time on Wednesday. Click Read More below for additional information.

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether. The reality is that age does matter and using the wrong platform with the wrong demographic will ultimately hurt a publisher’s ability to effectively reach — and market to — those individuals.