Worzalla, an employee-owned printing company specializing in high-quality custom products including popular children's books and movie tie-in books, announced it has appointed Rich Letchinger Vice President of Sales and Chief Marketing Officer. With 38 years of combined experience in sales and sales management, and nearly 8 years of experience working with Worzalla, Letchinger adds the title of Chief Marketing Officer to reflect the adaptation of his role in the constantly changing book industry. Moving forward, Letchinger will continue to lead Worzalla's sales and marketing team to situate Worzalla in the best possible position locally and within the broader industry, which will ensure future success for every associate with Worzalla. "I'm looking forward to new opportunities and growth for Worzalla. In my new role I plan to continue to grow sales and marketing while maintaining the company's value preposition to the market," said Rich Letchinger, Vice President of Sales and Chief Marketing Officer.
Electronics For Imaging, Inc. (Nasdaq:EFII) announced that Aahs Signs (www.aahssigns.com) in greater Los Angeles has purchased an EFI™ VUTEk® LX3 Pro superwide-format printer with an EFI Fiery® proServer Premium digital front end (DFE). The company plans to leverage the versatility, throughput and speed of the hybrid flatbed/roll-to-roll printing device to expand its already thriving online novelty gift-production business and to meet growing demand for specialty large-format printing in the décor market.
“About three years ago we started creating and selling products online, through Amazon and eBay. The business is doing well, but with our previous capacity, we couldn’t keep up with demand. With the new VUTEk, I’ll be able to fulfill the growing demand for our products and grow that business,” said Gurmeet Sawhney, president and CEO of Aahs Signs.
A look at its Amazon store reveals an extensive catalog of life-size cutouts of celebrities, desk plates, plaques and an assortment of other novelties. It is a business that has few competitors and the capabilities of the VUTEk are key to Aahs’s future success.
“That side of the business is growing much faster than the traditional signs and point-of-purchase graphics, and it’s where the future lies for us,” according to Gurmeet. “We’re adding new products all the time. The VUTEk LX3 Pro positions us to take advantage of this opportunity because we can go from concept to production in days.”
Throughput, versatility, speed: Aahs’s new VUTEk is the whole package The speed, versatility and throughput of the new VUTEk printer gives Aahs the production muscle it needs to exploit this opportunity. With its roll-to-roll and flatbed versatility, LED curing technology, and 126-inch width, the superwideformat printer is a powerhouse production device. It prints on a host of substrates up to 2 inches thick, reaches speeds of 3,400 feet per hour, and prints in eight colors plus white.
“I looked at other devices. But after doing a thorough analysis of throughput, quality and speed, we decided on the VUTEk. It was the only printer that I felt could deliver. It was the whole package,” said Sawhney.
more at: http://ir.efi.com/static-files/95075f0c-869d-44e9-9144-56283deb1d77