AAP November 2021 StatShot Report: Industry Up 8.3% for Month and 13.1% Year-to-Date

The Association of American Publishers (AAP) today released its StatShot report for November 2021 reflecting reported revenue for all tracked categories, including Trade (Consumer Books), K-12 Instructional Materials, Higher Education Course Materials, and Professional Publishing.

Total revenues across all categories for November 2021 were up 8.3% as compared to November 2020, coming in at $1.3 billion. Year to date revenues were up 13.1%, at $14.3 billion for the first eleven months of the year.

Trade (Consumer Books) sales were up 5.7% in November, coming in at $990.4 million.

In terms of physical paper format revenues during the month of November, in the Trade (Consumer Books) category, Hardback revenues were down 1.5%, coming in at $455.1 million; Paperbacks were up 8.9%, with $277.0 million in revenue; Mass Market was up 56.1% to $22.8 million; and Board Books were up 7.3%, with $23.0 million in revenue.

eBook revenues were up 5.6% for the month as compared to November of 2020 for a total of $91.5 million. The Downloaded Audio format was up 21.9% for November, coming in at $68.3 million in revenue. Physical Audio was down 37.5% coming in at $2.6 million.

Year to date Trade revenues were up 13.0%, at $8.7 billion for the first eleven months of the year. Hardback revenues were up 12.8%, coming in at $3.4 billion; Paperbacks were up 19.9%, with $2.8 billion in revenue; Mass Market was up 9.7% to $221.5 million; and Board Books were up 8.6%, with $192.3 million in revenue.

eBook revenues were down 4.6% as compared to the first eleven months of 2020 for a total of $984.0 million. The Downloaded Audio format was up 14.9%, coming in at $700.3 million in revenue. Physical Audio was down 15.5% coming in at $20.3 million.

Religious press revenues were down 6.0% in November, coming in at $65.6 million. Hardback revenues were down 14.4% to $43.2 million in revenue, Paperback revenues were up 7.8% to $7.8 million, eBook revenues were up 2.0% coming in at $3.7 million, and Downloaded Audio revenues were up 26.3% at $4.1 million.

On a year-to date basis, religious press revenues were up 12.0%, reaching $650.8 million. Hardback revenues were up 14.3% at $402.6 million in revenue, Paperback revenues were up 5.4% to $94.0 million, eBook revenues were down 8.2% at $45.8 million, and Downloaded Audio revenues were up 9.4% at $37.0 million.

During November of 2021 Education revenues were $220.3 million, up 23.4% compared with November of 2020. Year to date education revenues were $5.1 billion, up 14.1% as compared to the first eleven months of 2020.

Revenues from Higher Education Course Materials were up 22.2% for the month, as compared to November of 2020, coming in at $146.5 million. Year to date Higher Education was up 2.3%, at $2.9 billion.

PreK-12 Instructional Materials revenues were up 25.9% for November 2021, at $73.8 million. Year to date PreK-12 revenues were up 35.0%, coming in at $2.2 billion. More in-depth information on PreK-12 Books and Materials Monthly is included in AAP’s PreK-12 monthly report.

The performance of the Education categories during this month may reflect multiple factors, including rebounding business post-COVID.

Professional Books, including business, medical, law, technical and scientific, were down 3.2% during the month, coming in at $27.0 million. Year to date Professional Books revenues were $347.5 million, up 4.3% as compared to the first eleven months of 2020.
more at source: https://publishers.org/news/aap-november-2021-statshot-report-publishing-industry-up-8-3-for-month-and-13-1-year-to-date/

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