AARP Widens Its Lead as America’s Most-Read Magazine

As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period.

The Spring 2018 figures—drawn from the two most recent waves of survey data, running from September 2017 to May 2018—reveal that AARP The Magazine has extended its lead over People as America’s most widely-read print magazine pound-for-pound, averaging an estimated 38.6 million readers per issue.

While the majority of the top-ten titles saw a decline in print readership as compared to the Spring 2017 numbers, that figure represents an increase of about 0.2 percent for AARP, which the data suggest has increased its average print audience by about 105,000 readers per issue since a year ago.

While its average reader increased slightly in age (64 years this year compared to 63 years, six months in Spring 2017) AARP—which publishes three separate editions of each issue for readers aged 50 to 59, 60 to 69, and 70 and up—says it’s gained 479,000 readers aged 60 or younger in the past six months alone.
more at source: http://www.foliomag.com/aarp-widens-its-lead-as-americas-most-read-magazine/

Related Posts

eMarketer: U.S. e-commerce to grow over 30%; Best Buy, Target to see biggest surges (chainstoreage.com)

U.S. online sales will reach $794.50 billion this year, up 32.4% year-over-year and accounting for 14.4% of all retail spending. That’s according to eMarketer’s third-quarter forecast, which also predicts that E-commerce sales will reach 19.2% of all U.S. retail spending by 2024. The increase for 2020 is much higher than the 18.0% gain predicted in the company’s second-quarter forecast as consumers continue to opt for online shopping amid the pandemic. Online shopping is so strong that it will more than offset the 3.2% decline in brick-and-mortar spending this year, which will drop to $4.711 trillion, reported eMarketer. As a result, total U.S. retail sales in the US will remain essentially flat.

Savvas Learning Company Introduces Experience Math, a New K-8 Student-Centered Program

Savvas Learning Company, a next-generation K-12 learning solutions leader, is proud to introduce Experience Math, a brand-new, K-8 student-centered program that engages students through exploration and a hands-on learning approach while also supporting teachers with high-value, in-the-moment professional learning to create collaborative classrooms. Developed by Marian Small, Ed.D., an internationally renowned mathematics educator and author, Experience Math provides teachers with resources for intentional teaching and informed decision-making to help them become better practitioners. The new program also focuses on deepening students’ understanding of math concepts by encouraging them to be active mathematical thinkers and problem-solvers.

AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data

Add another accolade to the trophy case in what has turned out to be a banner year for Mryna Blyth, Bob Love, and co. According to the latest data from market research firm GfK MRI, AARP The Magazine has overtaken People as America’s most-read print magazine. An estimated 38.3 million adults read the magazine over the reporting period—which ran from March to November, 2017—narrowly edging out People, which was read by an estimated 37.9 million adults, according to the data, down from 41.4 million a year ago. Click Read More below for additional information.
Back To Top
×Close search
Search