The Association for PRINT Technologies (APTech) announced that it has made a strategic investment to acquire the printing industry’s leading independent media organization, WhatTheyThink. The move was unanimously approved by the APTech board and signals a continuing effort to help print businesses grow by providing a platform for education, inspiration, and connection. “We began a Strategic Business Plan in 2017, and this move is aligned with that plan and our efforts to continue to evolve as an association. We are really happy to be working more closely with an organization like WhatTheyThink that we’ve watched grow and evolve into the most important media company in the industry,” said Thayer Long, President of the Association for PRINT Technologies. “This investment signals both our commitment to our long-term business plan as well as a great deal of excitement for how aligned it is with the strategies and market position of WhatTheyThink.”
As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period.
The Spring 2018 figures—drawn from the two most recent waves of survey data, running from September 2017 to May 2018—reveal that AARP The Magazine has extended its lead over People as America’s most widely-read print magazine pound-for-pound, averaging an estimated 38.6 million readers per issue.
While the majority of the top-ten titles saw a decline in print readership as compared to the Spring 2017 numbers, that figure represents an increase of about 0.2 percent for AARP, which the data suggest has increased its average print audience by about 105,000 readers per issue since a year ago.
While its average reader increased slightly in age (64 years this year compared to 63 years, six months in Spring 2017) AARP—which publishes three separate editions of each issue for readers aged 50 to 59, 60 to 69, and 70 and up—says it’s gained 479,000 readers aged 60 or younger in the past six months alone.
more at source: http://www.foliomag.com/aarp-widens-its-lead-as-americas-most-read-magazine/