Ad Industry Asks Florida Lawmakers To Reject Privacy Bill (

A fast-advancing Florida privacy bill that would give consumers the right to opt out of targeted advertising is drawing opposition from the ad industry.

The Consumer Data Privacy bill (HB 969 and SB 1734), first unveiled in February, would broadly require companies to notify consumers about data collection, and allow consumers to opt out of the sale of their personal data, as well as its processing for purposes of targeted ads.

The bill defines targeted advertising as ads based on people’s predicted interests, as determined by data gathered from people’s activities over time and across businesses, websites or other online applications.
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