Lifestyle magazines Departures and Centurion, which went to high-income holders of American Express platinum and centurion cards, are the latest casualty in the print world as Meredith laid off most of the staff and halted publication of the seven-times-a-year print titles. Said an AmEx spokesperson, “We regularly evolve our premium card offerings and have made the decision to transition the Departures and Centurion US magazine benefits to a new digital-first editorial platform.” Departures’ May/June, Spring Home + Design issue and the quarterly Spring/Summer Centurion Magazine will be the final print issues in their current form published by Meredith Corporation.
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data, which is derived from SMI’s expanded pool of actual media buys contributed by major agency holding companies, includes IPG Mediabrands, which announced in February that it was rejoining SMI’s cooperative pool, and which beginning this month has been reincorporated.
The addition of IPG Mediabrands means that SMI’s U.S. database is more representative and less modeled for total media spending volume among the major agency holding companies.
The new data, meanwhile, shows the U.S. ad market surged 56% in May, following a 53% gain in April and a 22% increase in March, which was the first to show a year-over-year rebound from the pandemic-influenced advertising recession, which began a year earlier.
much more at source: https://www.mediapost.com/publications/article/364329/ad-spending-surges-56-in-may-all-media-except-ma.html