MPA has recorded the largest increase in print and digital audience since the Magazine Media 360° Brand Audience Report began over two years ago. The print and digital audience, which is measured and reported by GfK MRI, grew 5.5% compared to the previous year. According to the MPA's November 2016 report, total audience — across print, Web, mobile Web and video — has reached 1.9 billion, up 9.2% compared to the same month a year ago. This is the second-highest percentage gain from the report in 2016. In the latest report, 71% of brands were up in print and digital audience, compared to a year ago. click Read More below for more of the story
Big gains in sales of adult and young adult titles drove up unit sales of print books by 24.3% in the week ended April 24, 2021, over the comparable week in 2020 at outlets that report to NPD BookScan. At this time last year, sales were beginning to recover from early pandemic declines, and were almost flat with the comparable week in 2019. Unit sales last week were about 13.5 million, and were approximately 11.1 million in each of the two previous years.
In adult nonfiction, all the subcategories—with the exception of humor and crafts/hobbies/antiques/games—had sales increases over the week ended April 25, 2020, led by sales of travel books, where units soared nearly 348% after crashing last spring. Five of the top 10 bestsellers in the category were released last week, with World Travel by the late Anthony Bourdain and his longtime collaborator Laurie Woolever landing in the top spot, selling more than 50,000 copies. George Bush’s Out of Many, One was in the fourth spot, selling almost 28,000 copies, followed by Cook This Book by Molly Baz, which sold about 22,000 copies.
more at: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/86213-adult-titles-drove-a-24-unit-sales-gain-last-week.html