Ahlstrom-Munksjö launches WallStar® Digital into North America, delivering new PVC free decoration media for customized digital printing

Ahlstrom-Munksjö advances into the North American customized digital printing market, and launches Ahlstrom-Munksjö WallStar® Digital, its new portfolio of fiber-based solutions for digital printing applications.

Demand for customized digital printing is growing, led by changing consumer demand, where personalization is extremely important. Digitally printed wallcoverings can be used to change a room quickly, whilst at the same time add impact through use of personalized designs. Environmental aspects are also of high importance, as consumers in North America become more aware of sustainability and the type of materials they wish to use. Consequently, digital printers are looking for PVC free media which allows printing in small, unique, personalized quantities.

WallStar® Digital is a directly printable, PVC free, nonwoven portfolio from Ahlstrom-Munksjö, delivering benefits for both printers and end users. For printers, the portfolio delivers media with high dimensional stability and excellent printability. Media is fully compatible with Latex, UV, and laserjet printers. For end users the media is PVC free, has a luxurious touch and is simple to install and remove. Facilitating change and use of new designs.

“40+ years of experience serving the North American wallcoverings market and an unique set of various technologies put us in a very good position to meet the demands of the North American digital wallcover market”, says Pierre Mary, Vice President, Nonwovens. “The expansion of WallStar® Digital into North America will help establish Ahlstrom-Munksjö as one of the leading suppliers to this market.”

“As an leading player in Europe, Ahlstrom-Munksjö already has strong expertise in the digital printing market, “says Jean-Loup Duran, sales manager Digital”; Launching Wallstar Digital in the US is a major step for us and I am looking forward to introducing this exciting product offering in the US market”; he concludes.

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