Amazon closing parcel delivery gap with USPS, market faces major shakeup

Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive size of 4.25” x 6” for First-Class Postcards. First-Class Postcards are now allowable up to 6” x 9”! August 29 pricing for this mail class ranges from $0.306/pc to $0.326/pc. Formerly 6” x 9” Postcards were required to mail at letter rates, either First-Class or Marketing Class depending on content. The new adjustment will give marketers a larger canvas to work with while also allowing them to benefit from the speedier in home delivery of First-Class Mail. more at: https://specialtyprintcomm.com/blog/ask-randy-good-news-usps/

Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touchpoints? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Learn more at: https://www.jschmid.com/blog/the-impact-of-omnichannel-integration/

It's the most responsive marketing channel. It reaches people at home and makes them feel good. Direct Mail still delivers. Learn how direct mail is driving results and how to apply it to your everyday marketing strategies through direct mail retargeting. see great information at: https://www.navistone.com/blog/direct-mail-still-delivers