People are shopping online at a rate never before seen. As of September 2020, e-commerce sales increased 43% year over year, now reaching $60.4 billion in revenue, according to Adobe Analytics. As more people receive deliveries, consumers have become savvier with packaging solutions, developing a greater understanding of what makes an unboxing experience memorable. A curated unboxing experience is no longer a brand differentiator — it’s a must-have, according to BigCommerce. Aesthetics and customer experience aside, a recent study by California Polytechnic State University, in partnership with Pregis LLC, determined that a negative unboxing experience, such as one with excessive packaging, might hurt a company’s bottom line in the long run, particularly among Gen Z consumers. Here’s what you need to know:
Total containerboard production in June increased nine percent compared to June 2020. It was up five percent when compared to the same six months of 2020.
June 2021 production of containerboard for export decreased 15 percent compared to the same month last year; it was down 25 percent year-to-date.
The containerboard operating rate was 92.7 percent, up 1.4 points from June 2020 and up 1.4 points year-to-date.
Mill inventories of containerboard at the end of June decreased 74,000 short tons from the previous month and were down 76,000 short tons compared to June 2020.