Heinz Partners with WestRock to Remove 550 Tonnes of Plastic Packaging from Multipacks in UK Supermarkets as Part of £25 Million Investment in More Sustainable Solutions
Heinz has announced today that it is continuing its mission to remove plastic from supermarket shelves with the UK roll-out of the Heinz Eco-Friendly Sleeve Multipack, a new, convenient, super skinny paperboard sleeve for all its multipack canned products. Made with WestRock’s PEFC-certified CarrierKote® paperboard, the Heinz Eco-Friendly Sleeve is recyclable and comes from sustainably managed forests. The innovative wrap design uses no glue and 50 percent less material than a fully enclosed wraparound box and 10 percent less than a traditional paperboard sleeve design. In addition to selecting renewable, responsibly sourced material and optimizing the design to minimize the footprint, Heinz is also advancing efforts to reduce greenhouse gas emissions and the manufacturing and transport of this new innovative sleeve is 1carbon neutral. The Heinz Eco-Friendly Sleeve 4-pack design has a nearly 20% (18.7%) lower CO₂ footprint compared with the equivalent shrink-wrap design. Following a successful trial on Heinz to Home, the Heinz Eco-Friendly Sleeve will be available across the whole Heinz multipack canned range, including Heinz Beanz, Heinz Soups and Heinz Pasta varieties, in major retailers in the UK from September 2021.