American Litho Adopts Advanced HP PageWide T250 HD to Enhance Direct Mail Power (

American Litho, a leading direct mail solutions provider, has installed the first HP PageWide Web Press T250 HD in the U.S. to boost power to deliver personalized direct mail for digital trigger marketing campaigns.

The 22-inch continuous inkjet HP PageWide Web Press T250 with HP Brilliant Ink enables new versatility with an expanded color and paper gamut for high-volume commercial, publishing, transaction, and direct mail applications.

“At American Litho, we tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. Investing in our equipment to further propel the powerful combination of print and digital services is vital to providing a standout product every time,” said Frank Arostegui, Executive Vice President of Sales. “With the HP PageWide T250, we can deliver a larger share of direct mail campaigns and other projects that incorporate strict quality and color requirements with very short turnaround times.”
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