Americans: Ad Industry Should Be Held Liable For Greenwashing, Obstructing Climate Action (

At a time when the ad industry is coming under fire from regulators, advocacy groups and grassroots organizations for helping fossil fuel companies greenwash their reputations and/or obstruct climate action, a majority of consumers believe it should be held liable for that role.

That’s the finding of a survey of U.S. adults conducted Monday by Pollfish for MediaPost.

The survey, which was fielded in response to recent Congressional hearings on the subject, as well as an Institute for Advertising Ethics (IAE) informational webinar to help the ad industry benchmark potential threats related to its role promoting fossil fuel brands, found Americans are more concerned about the ad industry’s role in obstructing climate change than simply greenwashing fossil fuel company reputations.
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