Another Down Week for Holiday Sales

At outlets that report to NPD BookScan, unit sales of print books were 4% lower in the week ended Dec. 10, 2017, than in the similar week in 2016. It was the third consecutive week this holiday season that sales were down from last year. The only major segment to post a unit increase in the week was juvenile nonfiction, which had a 5% gain over the week ended Dec. 11, 2016. First 100 Words by Roger Priddy was #1 on the category bestseller list, selling more than 21,000 copies in the week. Little Leaders: Bold Women in Black History by Vashti Harrison had a solid debut, selling more than 18,000 copies to land in fourth place on the category bestseller list. Unit sales in the juvenile fiction segment were 3% lower than in the similar week in 2016. Entries in Jeff Kinney’s Diary of a Wimpy Kid series were #1 in both 2016 and 2017; Double Down sold almost 118,000 copies in the week ended Dec. 11, 2016, and The Getaway sold about 107,000 copies in the most recent week in 2017. In 2016, the juvenile fiction segment also benefited from two J.K. Rowling titles that ran second and third on the bestseller list: Fantastic Beasts and Where to Find Them: The Original Screenplay sold more than 91,000 copies, and Harry Potter and the Cursed Child sold more than 63,000 copies. Print unit sales fell 5% from 2016 in the adult nonfiction category. The top seller in the week ended Dec. 10, 2017, was Ree Drummond’s The Pioneer Woman Cooks: Come and Get It!, which sold almost 40,000 copies; in the comparable week in 2016, five books sold more than that quantity, chief among them Killing the Rising Sun by Bill O’Reilly and Martin Dugard, with nearly 86,000 copies sold. Print unit sales declined 6% in the adult fiction segment. Dan Brown’s Origin reclaimed the top spot on the category bestseller list, selling more than 52,000 copies. Year One by Nora Roberts landed at #3 in its first week with more than 38,000 copies sold; last year at this time, her Island of Glass debuted at #1, selling more than 65,000 copies.
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