April 2025: Rising Traffic, Cautious Spending

April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are carefully evaluating their options.

Sessions were up 9.64% year-over-year, indicating heightened consumer interest or browsing activity across retail websites. However, despite the traffic growth, orders were down -0.68%, suggesting that while more consumers are browsing, many are hesitant to follow through with purchases.

A significant influence was the ongoing impact of tariffs introduced earlier this year, which led to higher prices on select categories, particularly electronics, home goods, and apparel. Price-sensitive consumers may have deferred purchases or shifted to lower-cost alternatives, contributing to the flat demand growth of just 0.27% year-over-year.
see more at: https://jschmid.com/wp-content/uploads/2025/05/CohereOne-J.Schmid-Trend-Report-May-2025-2-1.pdf

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