For the first time in its history, Fishers Gin (Fishers), a spirit inspired by the quaint coastal town of Aldeburgh, U.K., is available for purchase in an eye-catching tin that reflects the brand’s seaside origins and premium appeal. Known as the ‘Gin Distilled by the Sea,’ Fishers worked closely with Crown Aerosols & Promotional Packaging Europe to produce a design that captures the signature colors and netted style of its standard bottle. This cohesiveness ensured the new package remained true to the brand’s well-established identity. Fishers approached the design process with enthusiasm and a desire to push the envelope. The brand engaged Crown for its expert advice and guidance from the beginning of the project, having been inspired by its diverse and creative metal packaging portfolio. Using the concept of a white tin and fishnet look as a starting point, Crown’s design and in-house engineering team counselled Fishers on the overall style of the tin, as well as how to attain the best graphic results when printing on metal. Crown and Fishers collaborated on each detail of the gifting tin, testing different concepts and combinations until the tin achieved the desired premium look and feel.
Aptar Beauty + Home, a global leader in packaging and dispensing for the beauty, personal care and home care industries announces the launch of Purity Lite, a polyethylene closure and tube combination that a creates a fully recyclable*, mono-material solution.
Purity Lite is the latest in sustainable packaging development that addresses the need for innovative design to address a circular plastic economy. It is comprised of 100% polyethylene, features a low profile design, and lighter part weight (22% weight reduction vs. 2” Purity R tube top). In addition to being sustainable, Purity Lite is e-commerce capable**, passing the rigorous ISTA 6-Amazon certification.
“Purity Lite is a key achievement in Aptar’s journey to have 100% of our products being recyclable, reusable or compostable by 2025,” says Christophe Marie, Director, Product Sustainability “Reducing the weight of the product and having it fully recyclable is a major milestone on the road to a circular economy for plastic packaging.”
“Sustainability and e-commerce capable packaging solutions remain two key areas of focus for our organization. Our consumer-centric approach to innovation allows for Aptar to address both of these critical market demands from a responsibility and responsiveness perspective.” Laura Estebanez, President, Beauty + Home, North America
Purity Lite is available in 2” (50mm) snap on neck finish, .062”, .125”, .250” and .300” orifice sizes and is currently produced in North America.
- Subject to local recyclability facilities. Fully recyclable when paired with an HDPE tube
** Ista-6 Overbox Testing Compliant Test results may vary based on container shape, container size and sample formula