Sustainable packaging, which means replacing plastic with paper wherever possible, is not just a question of material availability. While flexible packaging paper may well be threatening to displace plastic packaging, both materials still have to share the same machines for the time being. Questions concerning changeover times and even machine conversions and, above all, process reliability in processing are therefore of primary importance for machine operators. Eckard Kallies, Head of the Flexible Packaging Paper Division at the Koehler Paper Group, explains: "We know just how much pressure the consumer is exerting when it comes to greater sustainability. As a supplier to the packaging industry, we have therefore entered into a strategic partnership with Syntegon, a globally leading processing and packaging technology provider. Although people are demanding to see an instant revolution in terms of greater sustainability, this is only possible by taking an evolutionary path. To ensure that we move step by step in the right direction, Syntegon and the Koehler Paper Group are strategically combining their knowledge."
Aptar Food + Beverage’s expertise is behind HiPP’s new infant formula packaging. Aptar’s solution features best-in-class technology with value-added benefits required by today’s parents and caregivers, including enhanced convenience and superior functionality.
HiPP, the largest processor of organic-biological raw materials worldwide, and one of the leaders in the global infant food market, utilized Aptar’s breakthrough thinking to re-design their infant formula packaging for specific Asian markets, including China and Hong Kong. Aptar leveraged its expertise and history of innovation in the development of a customized version of their Neo™ closure, to maximize parents’ experience when selecting and using HiPP infant formula.
Enhanced Consumer Experience
This new closure solution includes a tamper-evidence band to assure parents that the package has not been opened prior to purchase. The wide finger-recess, the lid diameter of 127mm, and an easily accessible scoop allow parents the convenience and safety of one-handed dispensing. The Neo closure features an audible “click” to reassure parents the package is fully closed after use while also reducing the risk of contamination.
Safety is the number one priority for any caregiver purchasing and preparing infant formula. Similar to all other Aptar infant nutrition closures, HiPP’s customized Neo closure is manufactured in a High-Care area, free of contamination to provide maximum product hygiene and safety.
Superior Production and Technology
The flexband design offers a low-application force on the production line that is ideal for mechanical or manual application and helps center the closure onto the can, whether metal or composite. The flexband helps protect the formula from insects and other possible contaminants. Aptar’s best-in-class technologies are validated by several independent laboratories. HiPP’s customized version of Neo allows for maximum stackability, helping save space in transport and in commercial and home storage. In addition, this solution is slightly taller than the standard Neo version to accommodate a wider range of measuring scoop sizes.