Asahi to Become First Japanese User of WestRock CanCollar® Eco Packaging

Asahi Breweries, Ltd., one of the largest Japanese beer companies headquartered in Tokyo, announced that it will be the first user1 of CanCollar® Eco Plus technology in the Japanese market as it rolls out a market test with its Asahi Super Dry brands in October 2021.

Made from WestRock’s PEFC-certified CarrierKote® paperboard, CanCollar® Eco Plus packaging is recyclable and comes from sustainably managed forests. The innovative can clip design uses no glue and significantly less material than a fully enclosed box.

According to Asahi, using this packaging enables the paper surface to be reduced by 77 percent for 6-can 350 ml packs and 81 percent for 6-can 500 ml packs, compared to the 6-can pack materials used in the past. Furthermore, the weight of paper used can be reduced by 65 percent for 6-can 350 ml packs and 73 percent for 6-can 500 ml packs.
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