August Kicks Off with Big Gain in Print Unit Sales (

Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. The biggest gain came in the young adult fiction segment, where unit sales skyrocketed 168.8% over the week ended Aug. 10, 2019. The category received a huge boost from the release of Stephenie Meyer’s Midnight Sun, which sold more than 524,000 copies in its first week. The juvenile fiction segment had an 18.8% gain over 2019, led by a new Jeff Kinney title, Rowley Jefferson’s Awesome Friendly Adventure, which sold nearly 46,000 copies in its first week. Two new releases drove up sales in the adult nonfiction category 23.1% over 2019.
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