Backlist Drives Print Book Unit Gains Higher Through February (

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a 21.2% increase over the first two months of 2020.

Last week’s 26% increase was accomplished without the release of a major new hit. The top-selling new book last week was Believe It by Jamie Kern Lima, which sold 29,000 copies, landing it in third place on the overall bestseller list. The top title last week was Charlie Mackesy’s The Boy, the Mole, the Fox, and the Horse, published in October 2019, which had a huge sales spike in the week, selling nearly 97,000 copies.
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