Bauer Media Group Sells Australian, New Zealand Titles (mediapost.com)

This was the clear conclusion of the multi-country survey recently undertaken by Two Sides. At the annual meeting of Two Sides Country Managers in London on October 23, 2017, representatives from Europe, North America, South America, South Africa, Australia and New Zealand discussed the results of the survey and will build upon the findings to ensure that print on paper remains the preferred and sustainable way to communicate. Two Sides also plans to strengthen its global Anti-Greenwash campaign which is targeted at major banks, utilities, telecoms and others. Over 600 organizations have been researched. Of these 77% have been found to be using greenwash in their marketing, usually in breach of local regulations, and, after being challenged by Two Sides, 60% have voluntarily amended their messaging – a great success story! Click Read More below for additional information.

Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special “Ultimate Health Guide” print issue. The “Ultimate Health Guide” is available on newsstands beginning this week. It will have a circulation of about 400,000 and a cover price of $4.99. The issue features a special report on the silent symptoms that signal a potentially serious health concern and how to identify them to reduce the medical risks. The issue also examines ways that readers can deal with common health problems, such as headaches, joint pain, insomnia and stomach problems. Click Read More below for more of the story.

Should there be an international conference for publishing professionals in the United States? It is a question numerous people have asked since the demise of BookExpo in 2020. It’s no secret that the bright-lights-big-city buzz that made BookExpo so much fun and so essential for so many years had fizzled out, and booksellers and publishers alike were finding it of limited value. When BookExpo and BookCon were “retired,” parent company Reed Exhibitions made it clear that it was cutting its losses; the company had previously ended production of the Tokyo International Book Fair and subsequently shut down the Salon du Livre in Paris. Reed continues to run the London Book Fair—but should it remain the primary book publishing conference for the English-speaking world? The simple answer is no. The U.S. is the biggest English-language publishing market it the world, yet it’s one of the few large countries without an industrywide conference.