Another week with double-digit gains in all but one category led to a 15.1% jump in unit sales of print books from the comparable period in 2019 at outlets that report to NPD BookScan. The juvenile nonfiction segment had the biggest gain over the week ended Aug. 3, 2019, with units spiking 40%. The usual suspects were atop the category bestseller list in the week—Big Preschool Workbook was #1, selling nearly 33,000 copies, followed by Crystal Radke’s My First Learn-to-Write Workbook, which sold more than 28,000 copies. Last year at this time, Big Preschool Workbook sold nearly 14,000 copies. Print unit sales were up 18.9% over 2019 in the adult nonfiction category.
Berkshire Hathaway’s HomeServices of America unit has extended its custom publishing and content marketing deal with Havas House, the customer media division of Republica Havas Group and Havas Creative North America Network.
The extension includes a new custom magazine, Lifestyles Southern California, which launches in December and targets the “ultra affluent audience” of Southern California’s luxury real estate market.
With a circulation of 75,000 print editions delivered directly to select, multimillion-dollar properties (valued at $3 million to $5 million).
more at: https://www.mediapost.com/publications/article/377259/berkshire-hathaway-extends-custom-publishing-with.html