Best Buy to pilot Ikea shop-in-shops

In a first for Ikea’s U.S. business, the home goods company will pilot kitchen and storage planning services inside select Best Buy locations, according to a Thursday press release.

The in-store collaboration will launch at 10 Best Buy stores throughout Florida and Texas later this year. Two of those locations will also serve as free pickup points for most Ikea orders.

The shop-in-shops will feature 1,000-square-foot Ikea footprints showcasing kitchen and laundry room settings, per the release.

Best Buy to pilot Ikea shop-in-shops | Retail Dive

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