Booksellers and librarians agree: young readers are fueling the printed book boom

Millennials and Gen Z are known as “robust samplers,” meaning they are accustomed to a risk-free subscription model for media consumption. Think Netflix, Amazon Unlimited, Audible, and Spotify.

As it turns out, according to a new report from the American Library Association (ALA), “in the traditional, print-centered book publishing ecosystem, libraries are the place for robust sampling.”

According to the new report Gen Z and Millennials: How They Use Public Libraries and Identify Through Media Use, Gen Z and Millennials (roughly ages 13 to 40) are using public libraries, both in person and digitally, at higher rates than older generations.
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