Branding Abroad: The French Riviera

Join Brent Niemuth, President, as he jet-sets across Europe’s cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding.

This time, Brent draws inspiration from the iconic brands omnipresent in the French Riviera, like Hermes and Louis Vuitton, to draw parallels between brand perception and price.

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