Breakthrough Creative – Part 4: Engaging Copy (jschmid.com)

Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog? For many of us that grew up in the catalog world, we felt vindicated; print is powerful. But with all the muscle in the world, how do you think their catalog stacked up? Did they take advantage of the power of this media or did they miss the mark? Is there anything we can learn from their efforts? Let’s dig in and see … https://www.jschmid.com/blog/the-amazon-catalog-the-good-bad-ugly/

Harry Quadracci founded the company 52 years ago this month. Harry’s son, Joel, is now CEO. He took over in 2006, as print continued its slow decline and before the great recession upended the global economy. “I did everything my father told me not to do, which was go public and buy broken down printing companies,” Quadracci told Adweek during Cannes Lions last month. It was Quadracci’s first time at the Festival of Creativity where the intersection of creative, brand, platform and production merge. It’s also the intersection Quad aims to transect with a rebrand resulting from a 15-year transformational journey. “For us, it was we better become the consolidator, or the consolidating is going to be done to us,” Quadracci said. While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.

Join us for our new series: Omnichannel Marketing. Mountains of data, endless options of ways to reach customers. No wonder marketers are overwhelmed. We work so hard to get their attention, but what happens once you have it? What are you going to say? In those precious few seconds, when you finally have their attention, what will your message be? That’s what we do at J.Schmid. We tell brand stories. We'd love a chance to help you tell yours. Watch Video at https://www.jschmid.com/blog/storytelling-and-songwriting/