Breakthrough Creative Wrap Up: Creative Killers (

We’ve just wrapped up our 8-part blog series on “Breakthrough Creative.” Hopefully, we’ve given you ideas and examples of how to improve your brand’s creative efforts—from storytelling techniques, to tips on photography and copywriting, to research, to better use of data. I understand all too well that the hardest part is yet to come—actually putting these ideas into action. Actually doing the work and investing the time, energy and money to get it right are easier said than done.

So, now that we’ve armed you with some pointers on the things to do, I thought I’d give you some advice on what NOT to do. Here are three traps to avoid which will ultimately affect a healthy ROI.

Learn what NOT to do at:

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