Breakthrough Creative Wrap Up: Creative Killers (jschmid.com)

We’ve just wrapped up our 8-part blog series on “Breakthrough Creative.” Hopefully, we’ve given you ideas and examples of how to improve your brand’s creative efforts—from storytelling techniques, to tips on photography and copywriting, to research, to better use of data. I understand all too well that the hardest part is yet to come—actually putting these ideas into action. Actually doing the work and investing the time, energy and money to get it right are easier said than done.

So, now that we’ve armed you with some pointers on the things to do, I thought I’d give you some advice on what NOT to do. Here are three traps to avoid which will ultimately affect a healthy ROI.

Learn what NOT to do at: https://www.jschmid.com/blog/breakthrough-creative-creative-killers/

Related Posts

Cox Media Group Claims It Can Target Ads Based On Conversations (mediapost.com)

In what appears to be a first-of-its-kind boast, Cox Media Group claimed in marketing materials that it can use microphones in smartphones and other web connected devices to listen in on people's conversations, and then target ads to people based on those conversations. “It's True. Your Devices Are Listening to You,” the Cox Media Group (CMG) Local Solutions division wrote on a website (now archived) touting “active listening” technology. “With Active Listening, CMG can now use voice data to target your advertising to the EXACT people you are looking for.”

Four reasons to use paper-based eCommerce packaging

The choices you make about your products' eCommerce packaging have implications that travel far beyond their customers' journey. The moment of unboxing is often the first physical interaction an eCommerce brand has with a new customer – and that moment has the potential to make a significant and lasting impact. It's crucial for brands navigating today's competitive online climate to win over new shoppers and convert them into repeat customers. That's why the people responsible for making decisions about product packaging must educate themselves about these materials. Paper is the Sustainable Choice - Compared to other materials, paper creates a minimal impact on the planet. Consumers Prefer Paper - Modern online shoppers are increasingly conscious of – and interested in – how businesses operate on a sustainability level, bringing packaging to the forefront of the many factors considered when deciding what brands to shop with. Creativity Elicits Enthusiasm - Contrary to plastic void fill options (commonly bubble wrap or air pillows), colorful and printed tissue paper-based interior packaging alternatives create endless possibilities to tell a brand's story while creating a unique and memorable unboxing experience. Adaptive, Efficient, and Innovative - Fortunately, an array of paper-based packaging options that serve an aesthetic purpose also offer protective advantages, adding operational efficiency to the fulfillment process – like Seaman Paper's robust portfolio of multipurpose paper-based products.

Do you enjoy watching people fail?

I know I do. Well, now here’s your chance to watch me fail spectacularly. Join me, Matt Fey, Vice President and Creative Director at J.Schmid for an ANA (Association of National Advertisers) webinar where I take you through my past glories, revel in my successes, and wallow in my crippling, crippling failures. Hope to see you on Wednesday, November 30th, at 10:40am CST to watch me fail spectacularly. Thank you. Register at: https://www.ana.net/membersconference/show/id/MOC-SEP22E3
Back To Top
×Close search
Search