Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. 6 Reasons to Rethink Print - Here are a few reasons why there might be an amazing opportunity in the print channel: 1. It Grabs Attention; 2. Shrinking Audience Development Costs; 3. What’s Old Is New Again; 4. Customers Need to Know What Questions to Ask; 5. Print Still Excites People; 6. Print Lets People Unplug. Click Read More below for additional detail.
Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process. Without a creative, brand-right theme, the campaign won’t get traction and meet objectives. That said, coordinating and executing the big idea is just as important. If the campaign isn’t organized and executed well the investment will be wasted.
Here are the five essential steps for getting a marketing campaign off the ground: https://www.jschmid.com/blog/campaign-building-blocks-coordinate-your-campaign/