“It’s good for your bottom line”: Why magazine media are focusing on social good (whatsnewinpublishing.com)
Magazine media have long put energy and resources into efforts that are bigger than their brands, into socially and environmentally responsible events and campaigns. Companies are balancing making a profit with being responsible to the planet and the communities that they operate in. “We’re living in a time where people are more ‘connected’ than ever, but feeling very, very lonely and disconnected. And when you get people energised about something in their value system, things that they care about, things that have affected them or their family, they’re much more likely to engage and feel connected,” explained Susan McPherson, an angel investor, consultant and expert on corporate social responsibility and social good. Click Read More below for additional information.