Capmaign Building Blocks: Pocket Campaigns (

We’ve all seen people go crazy for tiny houses. There’s a reason for that: smaller means simpler, quicker to build, easier on the budget. Well, the same concept works for campaigns. It’s possible to build a small, agile campaign that reaches a portion of your audience and prospects too, with a friendlier bottom line. However, as with tiny houses, you still need a strategy, skill and planning to build it. Even if it is pocket-sized.

It’s also useful for testing creative messages and visuals to gauge response before a big rollout.

So what are the essential parts of a campaign, and how can you scale budget? Let’s take a look. Click Read More below

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